by Admin
Posted on 13-06-2023 08:27 PM
Follow the prompts. If this is your first time, the wizard will ask you questions to help optimize your home page. If you've run the wizard before, you'll have the choice to optimize the home page again, another page, blog posts or images. At the end of every wizard, you'll be prompted to publish now or wait until later. Your changes won't go live until you publish. Remember that it takes some time, even up to 8 weeks, for seo settings to effect your site's ranking in relevant search results. Once you've gone through the seo wizard you can see how your site is ranking on google.
Seo is full of jargon and can be confusing to get right. Most businesses have heard of the return seo can produce, but only 47% currently invest in it ( visual objects ). Henry purchase, founder of rough water media, takes you through his nine top tips to use seo to your advantage and grow your website’s traffic. 89% of all purchases start with a search engine ( fleishman-hillard ) - it's no surprise why so many businesses are looking to learn about and implement seo. This vast potential for businesses and the never-ending emails from "seo experts" have led to much confusion about what seo is and the best practices for small businesses.
Keywords are the words or phrases a customer uses when they do a search. For example, 'flowers online' and 'where do i buy flowers online' are both considered to be keywords. Matching the keywords used on your website with the words used by customers when they search for you is an important part of seo. Add popular keywords or phrases to your website. Use these words in your page titles, page content or even as the name of the image files on your page. Use keywords that are relevant to your business, services or location. You can use any terms that a customer would search for as a keyword or phrase.
Seo stands for search engine optimization and is the all-encompassing process of helping your website rank higher in the search engine results. When you type something into google, google has to make a decision on which websites to show you. It looks at hundreds of indicators that are called “ranking factors. ”seo is the process of optimizing your website to account for these ranking factors… …so that when someone searches for something related to your business, your website appears on page 1. There’s a joke in the marketing world that if you wanted to hide a dead body, you’d hide it on the second page of google- because who scrolls past the first page?!.
Search engines like google, yahoo and bing want to direct users to websites and content that are relevant to what they’re searching for. But how is relevancy determined? there are four main elements that search engines look at when determining which site is more relevant and should show up higher in search engine results pages (serps): content: is the content relevant to what the user is searching for? performance: does the site load fast and does it work properly? authority: is the content useful enough to link to or do other authoritative sites use that website as a reference or cite the information that’s available?.
As machine learning , artificial intelligence, and deep learning continue to evolve, each will carry more weight in the google core algorithm. The end goal for google is to understand the context of a given search query and to serve results consistent with the user intent. This makes advanced-level keyword research and keyword selection more important than ever. Before spending time and resources trying to rank for a phrase, you will need to look at the websites that are currently at the top of the serps for that phrase. A keyword’s contextual relevance must align with a search query.